Crazy Egg

Crazy Egg began in 2006 as a heatmap tool and has grown a free analytics layer around it. The free plan, which needs no card, includes Web Analytics (visitors, sources, campaigns, devices and locations, with 15 segments and CSV export), conversion tracking for clicks, form submissions and custom events, popup surveys, a Live Activity feed, and Instant Heatmaps. Instant Heatmaps track up to 1,000 sessions a day on every page and keep 30 days of click and scroll data.

Paid plans add Heatmap Reports, session recordings and funnel reports, with AI analysis of heatmaps and recordings from Starter. From Plus, they also add A/B testing, popup calls to action and error tracking. Every plan, free or paid, covers unlimited websites and team members, with Admin, Manager and Read Only roles.

Unlike most heatmap tools, Crazy Egg also counts your traffic, so a small site can get by with it alone. It presents its analytics as a simpler GA4, and the reports stay basic: sites that need more will still pair it with a full analytics tool.

Crazy Egg suits small businesses, agencies and marketers who want to see what visitors do without learning an analytics suite. The free plan works for a site that wants traffic numbers and click heatmaps from day one. Agencies gain the most from unlimited sites and seats: Crazy Egg says one subscription can cover as many clients as needed, with access set per domain.

The paid plans suit someone who wants to study a few key pages closely, such as a pricing page or a checkout, with heatmaps, recordings and tests in one place. Plus, at $99 a month, is where it becomes a testing tool.

It is a poor fit if you want to pay month to month, if you need many recordings on a small budget, or if your visitors' data has to stay in the EU.

You paste one script into the page head, or use the Google Tag Manager tag or an integration for WordPress, Shopify, Wix, Squarespace, Drupal, Joomla, Magento or Segment. Crazy Egg says setup takes about two minutes, the script loads asynchronously, and the analytics dashboard fills in right away.

Instant Heatmaps start on their own for every page. Heatmap Reports work differently: you choose the pages to track, and each report uses every visit to those pages unless you set a sample rate. Recordings are collected at a sampling rate you set for each site, and you can switch them off. Paid plans start with a 30-day free trial, which needs a card but charges nothing until it ends.

Recordings mask form fields by default, so there is little to configure before you press record, and admins can change which elements are masked. A useful first step is a Heatmap Report on your top landing page, filtered by traffic source, then a look at the recordings of visitors who left it.

The Web Analytics dashboard is built around eight core metrics, with Top Insights above them: plain-English notes on patterns such as a drop in mobile traffic or a weak referral channel. You can segment by device, location, source, browser, operating system, campaign and more, and export to CSV. Conversion goals can trigger alerts by email, Slack, an API endpoint or Zapier.

The Live Activity feed shows each visit's country, referrer and page as it happens, with counts of active visitors (new and returning), pages being viewed and recent events. Crazy Egg says new events usually appear within a few seconds, and rarely take more than a minute or two.

Heatmap Reports offer five views. Click maps glow where people click most, scroll maps show how far they read, confetti maps plot each click as a dot you can split by source, operating system or UTM tag, overlay maps give the numbers per element, and list maps give a table to export. Filters cover more than 20 audience dimensions, including device, conversion goals and your own custom variables.

Recordings show where each visitor's mouse or finger went, and AI analysis flags the recordings worth watching and summarises them. A/B tests, from Plus, can target visitors by device, and on Pro by country, UTM tags or conversions. An API creates and updates heatmaps and reads their results.

The script sets first-party cookies, including _ce.s, which keeps visitor and session information for a year. Crazy Egg's FAQ says the pixel sets no third-party cookies. It lists what it collects: clicks and scrolls, device and browser details, the page, location, time of visit, whether the visitor is new or returning, the referrer, and the IP address, which it says is stored in anonymised form.

In recordings, Crazy Egg says it masks email, password, number and text fields, and all sliders and dials, by default. Masking happens in the browser, so masked data never reaches its servers. It says it does not sell or share data with third parties, and it offers a data processing agreement.

Its privacy policy says data is transferred to and processed in the United States, with standard contractual clauses on offer for data from the EU, Switzerland and the UK. Recordings are deleted after 24 months (Starter keeps them 6 months). Heatmaps, tests and surveys stay until you delete them, and Crazy Egg says it acts on your deletion instructions within 180 days. We found no cookieless mode, EU hosting or self-hosting in its documentation. Whether you need a cookie banner depends on everything your site loads and on the law where you operate.

Paid plans are priced by tracked pageviews and recordings, in US dollars, and billed a year at a time. Starter costs $29 a month, or $348 up front, for 5,000 tracked pageviews, 5 heatmap reports and 50 recordings a month. Plus costs $99 ($1,188 a year) for 150,000 pageviews, 75 reports and 1,000 recordings, with A/B tests. Pro costs $249 ($2,988) for 500,000 pageviews and 5,000 recordings, and Enterprise $599 ($7,188) for 1 million pageviews, 10,000 recordings and single sign-on.

Tracked pageviews only count the pages you choose for Heatmap Reports, not your whole site. A shop whose home, product and checkout pages get 4,000 pageviews a month between them fits in Starter. Watching 200 checkouts a month already needs Plus, because Starter stops at 50 recordings.

There are no overage fees. At the limit, data collection pauses and resumes on the 1st of the next month. Upgrades take effect at once, downgrades at the next billing cycle, and extra heatmaps or recordings are sold as add-ons through sales. Our pricing comparison puts these prices next to other tools.

WireBoard (made by us) fits if you came for Crazy Egg's free analytics and live feed rather than its heatmaps. Its widgets stream visitors, pages, sources and events within seconds, the free plan covers 50,000 pageviews a month on 2 sites, and data is hosted in the EU. It covers the traffic side, so pair it with a heatmap tool if you need one.

Contentsquare (formerly Hotjar) is the choice if you want recordings without paying. Its free plan covers 200,000 sessions a month with replays of 5% of them, up to 10,000, and data stays in Ireland. It keeps one month of history and has no live view, and Growth starts at $49 a month.

Mixpanel suits a web app or shop that also wants funnels and retention: its free plan includes heatmaps and 10,000 session replays a month. It needs someone to plan the events, and it sets a 365-day cookie.

Matomo suits a site that needs EU hosting and full analytics. Its cloud, hosted in Frankfurt, includes heatmaps, recordings and A/B tests from $26 a month, with 150 recordings a month on the entry plan.

Clicky is the cheap option for click heatmaps inside traffic analytics, at $14.99 a month on Pro Plus, with no tracking cookies by default. It has no recordings and stores data in the US.

More tools are compared on our heatmaps shortlist and our list of free analytics tools.

Recordings are scarce at the bottom of the range. Fifty a month on Starter is enough to spot-check a page, not to study a checkout, and Starter keeps them for 6 months where other plans keep them for 2 years. A/B testing and error tracking start at $99 a month, and every paid plan is billed a year up front: $348 for Starter.

Instant Heatmaps keep only 30 days of data, and the free plan has no recordings at all. Heatmap Reports only cover the pages you set up, so a page you did not think to track has no paid heatmap history.

The analytics are deliberately simple, and its feature pages list no cohort or retention reports. And with year-long cookies, session recordings and data processed in the US, Crazy Egg is a poor fit for sites that want to avoid a consent banner or keep data in the EU.