Crazy Egg is a website optimization platform that offers heatmaps, scrollmaps, A/B testing, and other features necessary to understand visitor behavior and improve conversions. Its interface is user-friendly, and the setup is relatively straightforward, making it suitable even for beginners.
However, advanced analytics are not that deep on the platform, and the pricing may not be justified for the features one gets when the business needs more comprehensive solutions.
- Pros: Easy to use, user interface backed by heat maps and A/B testing. Straightforward setup ideal for quick website optimization.
- Cons: Limited depth of data for higher-order analysis. Somewhat high prices considering the feature set.
Review
Summary
Crazy Egg is considered an entry-level heatmap and A/B testing tool that lacks other capabilities if you need something beyond UX metrics and extended analytics.
Best For: Small business and start-up owners who wish to make elementary optimization of their websites.
Drawback: Advanced capabilities are limited. Pricing is high.
