Google Analytics alternatives: 18 tools reviewed and ranked
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Analytics Alternative

Re-reviewed for 2026, facts checked on 20 October 2026

Find the right Google Analytics alternative

18 tools scored on the same seven criteria, with prices and privacy checked on each vendor’s own site. Every score comes with the reasons behind it.

Find your toolRead the 2026 guide

Or start from what matters most:

We make WireBoard, one of the tools we review. It is scored like every other. How we review

WireBoard

Top 5 by our score

out of 5

  1. 1WireBoardMade by us4.4
  2. 1Umami4.4
  3. 3Pirsch Analytics4.1
  4. 4Mixpanel4.0
  5. 4Plausible4.0
See all 18 tools, with filters
tools reviewed and ranked
18tools reviewed and ranked
scores, each one explained
126scores, each one explained
with a free plan to start on
13with a free plan to start on

Every tool we review

Every tool, ranked by our score

Narrow the list to what you need. The score is the average of seven criteria, from features to privacy and price.

Must have
Type
How to read the rings. The number is the overall score out of 5. The seven segments are the criteria, clockwise from the top (Features, reporting, real-time data, ease of use, design, privacy, pricing), each filled as far as the tool scored. Point at a ring, or tap it, for every score.

All 18 tools

  1. WireBoardMade by us

    Real-time web analytics with dashboards you build, from Switzerland

    • Free plan
    • EU hosting
    • Real-time
    Strongest: Real-time dataWeakest: Privacy

    Starts atFree

  2. Umami

    Open-source, cookieless web and product analytics from the US

    • Free plan
    • No cookies
    • Open source
    • Real-time
    Strongest: PricingWeakest: Reporting

    Starts atFree

  3. Pirsch Analytics

    Cookie-free web analytics, made and hosted in Germany

    • No cookies
    • EU hosting
    • Real-time
    Strongest: Ease of useWeakest: Real-time data

    Starts at$6 a month

  4. Mixpanel

    Event-based product analytics from San Francisco

    • Free plan
    • Real-time
    Strongest: FeaturesWeakest: Privacy

    Starts atFree

  5. Plausible

    Lightweight, open-source web analytics from Estonia

    • Free plan
    • No cookies
    • Open source
    • EU hosting
    • Real-time
    Strongest: Ease of useWeakest: Real-time data

    Starts at$9 a month

  6. Clicky

    Real-time web analytics with visitor logs and heatmaps, from the US

    • Free plan
    • No cookies
    • Real-time
    Strongest: Real-time dataWeakest: Design

    Starts atFree

  7. Matomo

    Full-featured, open-source web analytics from New Zealand

    • Free plan
    • Open source
    • EU hosting
    • Real-time
    Strongest: FeaturesWeakest: Ease of use

    Starts at$26 a month

  8. Crazy Egg

    Heatmaps, recordings and A/B tests from the US, now with free web analytics

    • Free plan
    • Real-time
    Strongest: Real-time dataWeakest: Privacy

    Starts atFree

  9. Overtracking

    Simple cookieless analytics with heatmaps, from a small team in Spain

    • Free plan
    • No cookies
    • EU hosting
    • Real-time
    Strongest: PricingWeakest: Features

    Starts atFree

  10. Simple Analytics

    Privacy-first web analytics from the Netherlands

    • Free plan
    • No cookies
    • EU hosting
    • Real-time
    Strongest: Ease of useWeakest: Features

    Starts atFree

  11. Fathom Analytics

    Simple, cookieless web analytics from Canada

    • No cookies
    Strongest: Ease of useWeakest: Real-time data

    Starts at$15 a month

  12. Google Analytics

    Google's free web and app analytics, with a paid 360 edition for large companies

    • Free plan
    Strongest: FeaturesWeakest: Privacy

    Starts atFree

  13. Sealmetrics

    Cookieless analytics and sales attribution for online stores, from Spain

    • No cookies
    • EU hosting
    Strongest: ReportingWeakest: Pricing

    Starts at€499 a month

  14. Heap

    Autocapture product analytics from San Francisco, now part of Contentsquare

    • Free plan
    Strongest: FeaturesWeakest: Privacy

    Starts atFree

  15. Hotjar

    Heatmaps, session recordings and surveys, now sold as Contentsquare

    • Free plan
    • EU hosting
    Strongest: FeaturesWeakest: Real-time data

    Starts atFree

  16. Adobe Analytics

    Enterprise web and mobile analytics from Adobe, sold by contract

    Strongest: FeaturesWeakest: Pricing

    Starts atOn request

  17. Leadfeeder

    B2B visitor identification that names the companies on your site, from Germany

    • Free plan
    • EU hosting
    Strongest: Ease of useWeakest: Real-time data

    Starts atFree

  18. Woopra

    Customer journey analytics from San Francisco, owned by Appier

    Strongest: FeaturesWeakest: Pricing

    Starts at$999 a month

Made by us

WireBoard

See your traffic as it happens, on live dashboards you build yourself. Nearly every feature is on the free plan.

  • Visitors, sources and events streamed live
  • Several sites in one view, on 60+ widgets
  • Events, goals, funnels and revenue on every plan
  • Free for 2 sites, $9 a month for 50
  • Data processed in Germany and Finland
Try WireBoard free (opens in a new tab)Read our review
wireboard.io
The Live board of the WireBoard demo in the light theme: a clock, the live pace against last Tuesday, a gauge of current visitors, and a live chart of today against last week, with comparisons to last week, last month and last year.
Our scoreRanked 1st of 18 tools

Best for

Shortlists for the most common needs, with what to check before you choose.

Questions

Short answers, worked out from the scores and facts on this site.

What is the best Google Analytics alternative?

WireBoard and Umami share the highest score of the 18 tools we reviewed, 4.4 out of 5. WireBoard is made by SwissOps, which runs this site. Next comes Pirsch Analytics (4.1). The right one depends on your site: a blog, a shop and a product team need different tools, so start from a shortlist or filter the ranking by what you need.

What is the best free Google Analytics alternative?

WireBoard and Umami share the highest score of the 13 tools with a free plan we reviewed, 4.4 out of 5. WireBoard is made by SwissOps, which runs this site. Next come Mixpanel and Plausible (4.0).

Which Google Analytics alternatives work without cookies?

Umami, Pirsch Analytics, Plausible, Clicky, Overtracking, Simple Analytics, Fathom Analytics and Sealmetrics set no cookies by default. Whether your site still needs a consent banner also depends on everything else it loads, and on the law where you operate.

Which Google Analytics alternatives are open source?

Umami, Plausible and Matomo are open source, so anyone can read what they collect, and you can host them yourself.

Which Google Analytics alternatives keep data in the EU?

WireBoard, Pirsch Analytics, Plausible, Matomo, Overtracking, Simple Analytics, Sealmetrics, Hotjar and Leadfeeder store data in the EU. Umami, Mixpanel and Heap let you choose the region.

Leaving Google Analytics?

The 2026 guide helps you pick the kind of tool your site needs, check what matters for privacy, and switch without losing your history.

Read the 2026 guide