Leadfeeder

Leadfeeder is not a replacement for Google Analytics. It answers a different question: which companies visited your website? Its script matches each visit's IP address to a company, then shows that company's visits, the pages it read, how well it fits the customer profile you define, and an intent score. Since 24 March 2026 the whole platform is sold as Leadfeeder again. It had been called Dealfront, and the company behind it is still Dealfront Group GmbH in Karlsruhe, Germany, as our news page records.

It has two halves. Web Visitors lists identified companies with their industry, size, location and visit history, and lets you filter them into saved lists. Web Insights is the analytics side: overview, channel, campaign, firmographic and page reports, each row scored for customer fit and intent, with goal conversions. Web Insights shows companies in aggregate; naming them is the job of Web Visitors.

Paid plans add full company profiles, alerts when a target account lands on your site, sync with HubSpot, Salesforce, Pipedrive and other CRMs, Google Ads and LinkedIn Ads reports, an API, and an MCP server for AI assistants. Activate adds verified work emails and phone numbers (paid with credits), CRM automations and display ads aimed at chosen companies. Every plan covers unlimited users and tracked domains.

Leadfeeder is built for B2B companies with a sales team. If a visit to your pricing page from a company in your target market is worth a call, it gives your team names to call. Marketing teams use Web Insights to rank channels and campaigns by the kind of companies they bring, not only by the number of visits.

It works best where visitors browse from company networks, and Leadfeeder says its data is strongest in Europe. Visitors on home or mobile connections usually stay anonymous, because Leadfeeder filters out internet providers, so a site with mostly consumer traffic will see few names.

It is a poor fit if you sell to consumers, if you want funnels and user journeys, or if you would rather not store visitor IP addresses.

You add one script to every page, just above the closing head tag, directly or through Google Tag Manager, WordPress, website builders, or HubSpot and Pardot landing pages. One script covers every site in the account. Then set traffic rules for your hostnames, so test and staging traffic stays out. Every account starts with a 14-day trial of the full product, no card needed.

The help centre gives different timings. One article says the tracker delivers companies 5 to 10 minutes after their visit. Another says new companies can take up to an hour to show after setup, longer on low-traffic sites, and that on the free version data may update the next day. The pricing page now advertises real-time identification on paid plans.

Before going live on an EU site, decide three settings: whether the script waits for your consent manager, whether IP addresses are shortened, and whether to use the cookieless mode. Then define your ideal customer profile and build filters, so the list shows the companies your team cares about rather than every match. A useful first view is the companies in your target market that read your pricing page last week.

The home dashboard charts identified companies, and those matching your ideal customer profile, over recent weeks, next to a list of recently tracked companies with the time of each visit. Web Visitors is where sales works: a feed of companies you can filter by industry, size and location (and on Activate by intent signals), saved as lists the whole team shares. Each company shows its visits, the pages read and the source of each visit.

Web Insights covers the marketing side: overview, channels, campaigns, firmographics and pages, each row with average customer fit, intent score and goal conversions. Lite keeps 3 months of these reports for up to 50,000 unique visitors a month; paid plans keep 2 years. From Discover, AI summaries explain changes in a report, you can ask questions in plain English, and Google Ads and LinkedIn Ads reports show which campaigns bring target companies.

Alerts tell a salesperson when a chosen account visits, and CRM sync sends companies to HubSpot, Salesforce or Pipedrive. What you will not find is a funnel report, cohorts or per-person journeys: the reports are a fixed set, and they describe companies, not people.

Identifying visitors is the product, so privacy works differently here. By default the script sets a first-party cookie, _lfa, for one year, and records the IP address, the pages viewed, visit time and length, and the traffic source and campaign. Form submissions, file downloads and outbound clicks are collected only when you switch that tracking on. Leadfeeder says the script sets no third-party cookies.

Full IP addresses are stored unless you switch on IP anonymisation, which keeps a shortened address: 212.50.143.138 becomes 212.50.143.0. With cookies off, Leadfeeder still names companies but cannot recognise returning visitors, so one visit can appear as several short ones. With consent manager support on, a second cookie stores the visitor's choice for 2 years.

Data is hosted on Amazon Web Services in Ireland, and Leadfeeder says it holds ISO 27001 and ISO 27701 certificates. For the tracking script you are the controller and Leadfeeder your processor, under a data processing agreement that applies automatically. Leadfeeder says whether you need consent depends on the laws that apply to you, and that the assessment is yours to make. Its contact database is built from public sources and vetted data providers, on the basis of legitimate interest. Visitor history has no time limit on paid plans; Lite shows the last 7 days.

Leadfeeder prices in euros by companies identified a month. A company counts once a month per location, however often it visits, and internet providers are filtered out. The prices below are per month, billed yearly; monthly billing costs more, since paying yearly saves 30%.

A small consultancy that sees 40 target companies a month pays €79 on Discover (€113 billed monthly). At 300 companies the price is €179 (€256), and at 1,000 it is €309 (€441). If sales also wants verified emails and phone numbers, Activate starts at €369 (€527) for 1,000 companies and 200 credits a month. Scale, from €599 for 2,000 companies and 1,000 credits, is billed yearly only, and Enterprise is quoted.

Identifying companies uses no credits; contact data and enrichment do. When you reach your plan's limit, the help centre says new visiting companies stop appearing in the feed until the next billing period, so pick a tier with room for busy months. Lite, the free plan, has no end date but shows only the last 100 companies, with 7 days of history. Our pricing comparison covers the analytics tools it is often weighed against.

Leadfeeder names companies; most tools in our reviews count visits or follow people. Which one fits depends on what you need next to, or instead of, company identification.

WireBoard (made by us) adds a live view next to company identification. Its widgets stream visitors, pages, sources and events within seconds across several sites, with a free plan for 50,000 pageviews a month on 2 sites and data hosted in the EU. It covers the traffic side, so it works alongside Leadfeeder.

Google Analytics is the free traffic tool many Leadfeeder customers already run. It covers sources, campaigns, funnels and ecommerce, but names no companies, sets cookies that generally need consent in the EU, and takes 24 to 48 hours to process data.

Matomo suits a team that wants full analytics with EU hosting or on its own server: the cloud is hosted in Frankfurt and starts at $26 a month, and self-hosting is free. Like Google Analytics, it reports visits, not companies.

Heap and Mixpanel suit a SaaS business that wants account-level analysis inside product analytics. Heap includes account analytics on its quote-only Pro plan, and Mixpanel sells group analytics, which counts companies instead of people, as a paid add-on.

Woopra builds a profile for every person and triggers actions in your other tools, from $999 a month, with data in the US.

As web analytics it is thin: no funnels, no cohorts and no user-level analysis, and the Web Insights reports are a fixed set. It names companies, not people, and only those it can match; visitors on home or mobile connections usually stay anonymous.

The free Lite plan is narrow for lead generation: the last 100 companies a month and 7 days of history, without full company details. Real use starts at €79 a month billed yearly (€113 monthly) for just 50 companies a month, a company with several offices can count more than once, and contact data costs credits on top.

Freshness is unclear. The pricing page promises real-time identification on paid plans, while the help centre says 5 to 10 minutes after a visit, or up to an hour after setup. And the default setup, a year-long cookie plus full IP addresses, needs a careful look before it goes on an EU site.