Leadfeeder is that B2B sales intelligence tool for uncovering which companies visit your website to provide you with deeper insights on how to build and improve lead generation and sales efforts. Because it works well with Google Analytics, tracking traffic is fairly smooth and easy; however, this tool is usually rather hit-or-miss in terms of its accuracy when identifying smaller companies or specific people within much larger organizations. While it’s great for an easy setup and integrations with CRM platforms like HubSpot and Salesforce, the relatively high cost and limited granularity compared to competitors might drive some businesses to question its value.
Pros: Simple integration with Google Analytics, CRM tools like HubSpot and Salesforce by default. It offers actionable company-level insights to help make B2B lead generation more effective.
Cons: Struggles with accuracy in identifying smaller companies or specific users. High pricing compared to similar tools with more advanced features.
Review
Summary
Leadfeeder will be able to help you identify companies visiting your website and integrate this information with CRMs like HubSpot. On the other hand, smaller companies can be difficult for it to find or maintain accuracy, and the product is a bit expensive.
Best For: B2B lead generation integrated with CRM.
Drawback: High cost, drastically less accurate.
