Woopra

Woopra is customer journey analytics: it ties every event to a profile of the person behind it. A visitor starts out anonymous. Once they identify themselves, for example with an email address on a demo form, their earlier activity is merged into one profile, which follows them across devices.

The reports are built around those people. Journey reports follow customers step by step across your website, product, emails and support tools. Trends track any metric over time, Cohort and Retention reports show who keeps coming back, Attribution credits your campaigns, and People reports list and segment individual users. Triggers act on behaviour: send an email, post to Slack or update a Salesforce field when someone does something.

Pro includes the AI Copilot and AI suggestions. Enterprise adds AI predictions, AI summaries and an audience agent, along with warehouse sync and single sign-on.

Woopra, Inc. is based in San Francisco. Appier, an AI software company listed in Tokyo, completed its purchase of Woopra in October 2022.

Woopra suits B2B SaaS companies, subscription businesses and online services that want to follow each customer from first visit to trial, purchase, renewal or churn, and act on that behaviour in their CRM or email tool. It pays off when you know who your users are: a log-in, a sign-up form or a CRM sync gives Woopra the email address it needs to build profiles.

It does not suit sites that only need traffic statistics, because Pro alone costs $999 a month. Teams without developer time, and teams whose data has to stay in the EU, should also look elsewhere. Our product analytics shortlist compares the alternatives, and the Google Analytics alternative guide helps you work out which kind of tool you need.

The JavaScript snippet goes in your page head and starts recording page views, IP addresses, location and campaign sources. Click tracking, download tracking and outbound link tracking are off by default, and you switch them on in the tracker configuration. Woopra also documents server-side tracking, single-page apps and cross-domain tracking, and a Segment destination sends data in if you already use Segment.

That gives you traffic, but not what Woopra is for. The value comes from two more steps that need a developer: calling identify() with an email address where people sign up or log in, and sending custom events, such as a payment, with track(). Woopra's guide suggests writing down every event in a spreadsheet first, then describing them in the schema, which works as a shared data dictionary for your team.

Data can also come in from other tools. Woopra's documentation covers HubSpot, Salesforce, Pardot, Clearbit, Shopify, LiveChat and Zapier, and its Data Loader and CSV Loader bring in data from other systems. Woopra says no SQL is needed to build reports, and that profiles fill in real time as people act.

Plan a few days for the snippet and the identify calls, and a few weeks before journeys and cohorts reflect your business.

Every report starts from a question. A journey report lays out steps (visited pricing, started a trial, upgraded) and shows how many people reached each one, who dropped out and who continued, with the people behind every number. Trends chart a metric over time and split it by any attribute. Cohorts compare groups by acquisition, signup or first purchase date, retention shows how long people keep using a feature, and attribution compares how campaigns contributed. Behavioural segments, built from any mix of actions and properties, filter every report.

Reports can be saved as snapshots, annotated, drilled into, exported, shared as public links or emailed on a schedule. Woopra documents no custom dashboards that mix several reports on one screen. Each profile shows one person's timeline of actions and properties.

For data outside the app, Pro includes the Data Loader and connections to other tools. Enterprise adds data warehouse sync, data stores and audience sync.

Woopra identifies visitors with a cookie named wooTracker, kept for 2 years by default, and records IP addresses. You can change the cookie's lifetime and domain in the tracker settings, and Woopra's settings include toggles that hide IP addresses, which it presents as a way to meet local and company rules.

Woopra says it acts as a processor for your visitors' data and as a controller for its own customers' account data. Its privacy policy, last updated in August 2025, says Woopra and the recipients of the information are located in the United States, names Appier as an affiliate, and lists Appier Netherlands B.V. as its EU representative. Woopra is certified under the EU-US Data Privacy Framework, with its UK and Swiss extensions, and says some transfers rely on standard contractual clauses. Data is kept 24 months on Pro and 50 months or more on Enterprise.

Its separate GDPR page has not kept up: it still says Woopra has been Privacy Shield certified since 2017, a framework the EU Court of Justice struck down in 2020.

Profiles of identified people are personal data by design, so in the EU you should plan for consent. Whether a banner is needed also depends on the law where you operate.

There are two plans. Pro starts at $999 a month for 5 million events, with 50 seats, 2 years of data, every core report, triggers, the Data Loader and the AI Copilot. Enterprise is quoted, and adds custom retention and seats, data warehouse sync, AI predictions, B2B organisation tracking, single sign-on, data governance and dedicated support.

Everything counts as an event: page views, downloads, custom actions, and each change to a profile property, such as a new email address. For a small site the sums rarely work. A site with 30,000 visits a month pays the same $999 as one with 5 million events, because there is no smaller tier and no free plan. A growing SaaS product with 5,000 active users who each send 500 events a month (2.5 million events) fits inside the first tier, at about $12,000 a year. A larger organisation past 5 million events, or one that needs warehouse sync and single sign-on, gets a quote. Woopra lists no prices for higher tiers or for overage.

The first month of Pro is free, and you can cancel at any time. Billing starts in the second month and recurs every 30 days. Above your tier, Woopra keeps collecting and charges overage fees. Our web analytics pricing comparison shows what other tools charge.

WireBoard (made by us) fits if you came to Woopra for traffic, campaigns and conversions rather than person-level profiles. It has events, goals, funnels and revenue on every plan, and live dashboards that add up several sites. It is free for 2 sites, then $9 a month for 100,000 pageviews on 50 sites, hosted in Germany and Finland.

Mixpanel covers journeys, retention and cohorts with public prices, a free plan for up to 1 million events a month and EU data residency.

Heap captures every click from one snippet and has a free plan for 10,000 sessions a month, though no paid plan has a public price.

Adobe Analytics goes further for large companies, with deep segmentation and raw data feeds, sold by contract.

The price rules out most websites. $999 a month is the floor, there is no free plan, and the prices of tiers above 5 million events and of overage are not listed.

It only pays off with work. Without identify() calls and well-planned custom events, Woopra is an expensive traffic counter. And while Woopra stresses real time, it documents no live overview of who is on your site right now (only profiles that update as people act) and no custom dashboards.

Your data sits in the United States, with no EU hosting option documented, and the GDPR page still cites a transfer framework that no longer exists.