Overtracking is one of many web analytics tools, similar in nature to Google Analytics, but with increased focus on user-friendliness and a lot of privacy concerns. It also boasts heat mapping and session recordings, among other features, while touting a zero-cookie mode for holistic analysis that still allows respect for users’ privacy. Being a relatively new entrant in the analytics space, however, some advanced features and integrations might be few and far between.
- Pros: Features with focus on privacy, like zero-cookies mode.
- Cons: Advanced feature sets are very limited compared to established analytics tools.
Review
Summary
Overtracking offers a lightweight analytics solution that is also very privacy-compliant and hence ideal for those who require some insights without necessarily losing out on data privacy.
Best For: Small to mid-sized businesses that value usability and privacy.
Drawback: It is not good enough in regard to those users whose needs stretch further than advanced analytics and integrations.
