Enterprise web analytics platforms

The reports in an enterprise plan often look like those of smaller plans. What changes is everything around them, and that is what to compare.

• Access control. Single sign-on, so accounts follow your company directory, and roles that limit who sees what. Matomo's Enterprise plan lists single sign-on, and Heap's Premier plan lists advanced permissions.
• Service levels. An SLA commits the vendor to uptime and support response times. Sealmetrics' Enterprise plan lists a 99.9% uptime SLA and an account manager, and Matomo's Enterprise plan a customer success manager.
• Governance. Audit logs (on Sealmetrics' Scale plan), control over how long data is kept, and a data processing agreement your legal team can review. Mixpanel deletes events after 2 years by default, and only Enterprise can change that; Adobe keeps 25 months by default and sells extensions up to 10 years and 1 month.
• Data residency. Where visitor data is stored and processed: your own servers with self-hosted Matomo, the EU with Matomo Cloud, Sealmetrics or Mixpanel's EU region, or Oregon, London and Singapore with Adobe.
• Raw data. Exports to your own warehouse. Adobe's Data Feeds deliver every hit, Heap Connect syncs to Snowflake, BigQuery or Redshift, Mixpanel sells data pipelines as an add-on, and Sealmetrics exports to BigQuery.

Our reviews confirm a feature only where the vendor's public pages list it. Where a pick below does not mention single sign-on or an SLA, ask for it, and get the answer into the contract.

Single sign-on is not limited to these platforms either. Crazy Egg's Enterprise plan includes it for $599 a month, billed yearly, Umami lists single sign-on and an uptime SLA on its quoted Enterprise plan, and Woopra's Enterprise plan lists single sign-on and data governance.

Of the six platforms here, only Adobe publishes no price at all. The others publish entry prices and quote their top tiers: Mixpanel above 20 million events a month, Matomo above 5 million hits, Contentsquare from 240,000 sessions and on Pro and Enterprise, and Sealmetrics for Enterprise. Heap prices each paid plan individually: Growth gets an estimate once the snippet is installed, and sales quote Pro and Premier.

A quote is only comparable if you know what it counts, and each vendor bills a different unit:

• Adobe: server calls. Every tracked page view, link or event is one, and sending the same hit to a second report suite creates secondary calls, which are billed too.
• Mixpanel and Sealmetrics: events. Mixpanel counts events across all projects, including those imported from a warehouse; Sealmetrics counts only human events.
• Matomo: hits, meaning any tracked pageview, event, download, outlink, site search or content interaction, and on the cloud each request from an AI assistant.
• Heap and Contentsquare: sessions. A Heap web session ends after 30 minutes without a page view.

To get quotes you can set side by side:

1. Measure your volume in each vendor's unit over the last 12 months, including your busiest month.
2. Ask what happens above the commitment. Adobe bills overage at the rate in your sales order, Matomo charges overage fees, Sealmetrics charges none but can move you up a plan after two months in a row over the allowance, and on Contentsquare's Growth plan heatmaps and funnels stop collecting until the next month.
3. Get every add-on priced: Customer Journey Analytics and longer retention at Adobe, replay, heatmaps and Heap Connect at Heap, group analytics and data pipelines at Mixpanel.
4. Ask for the price of years two and three, and the exit terms, before you sign year one.

The licence is only part of the cost.

• Adobe Analytics asks for a solution design document before tagging, recording what each custom variable holds. Depending on the package, there are 200 or 250 eVars per report suite to assign, plus 75 props, deployed through Adobe's tag manager with the AppMeasurement library or the Web SDK. Report suites, processing rules and marketing channels come on top. Plan for an analyst or an implementation partner.
• Mixpanel gets data flowing from a snippet in minutes, but useful funnels need a list of named events and identify calls when people sign up or log in.
• Heap captures every click from one snippet, so the work moves to naming events with its visual labeller and keeping definitions tidy.
• Matomo Cloud is one script tag. Self-hosted, you run PHP with MySQL or MariaDB, and Matomo 6, in beta since September 2026, will need PHP 8.1 and MySQL 8.0 or MariaDB 10.6.
• Sealmetrics is one script or a store connector, and the vendor plans a week of checking its figures against your real orders.
• Contentsquare is one tag, with a Google Tag Manager template and a Shopify app, but its three product lines take learning.

Think about freshness as well. Adobe says complete data takes about 2 hours, Heap says new events typically reach its charts in less than an hour, and Matomo Cloud updates today's reports every 6 hours, though its real-time visits report refreshes every 5 seconds.

• Data must stay on your own servers: Matomo, the only platform here you can host yourself.
• Data must stay in the EU, with public prices: Matomo Cloud in Frankfurt, Sealmetrics in Dublin, or Mixpanel with its EU region.
• User-level product analytics at scale: Mixpanel publishes prices up to 20 million events; Heap adds autocapture and warehouse sync on quote-only plans.
• An online store where many visitors refuse cookies: Sealmetrics sets no cookies and ties revenue to campaigns, but counts no unique visitors.
• Analysts who need raw hit data, or other Adobe products in use: Adobe Analytics, if you can fund the implementation.
• How people use pages, across teams: Contentsquare's Pro and Enterprise plans, next to a traffic analytics tool.
• Already on Google Analytics: Analytics 360 raises its limits and adds service level agreements, by contract.

1. Which unit do you bill, and what would our last 12 months cost?
2. What happens when we go over: overage at what rate, a forced upgrade, or tracking that stops?
3. Is single sign-on included, with which identity providers, and which roles and permissions are there?
4. What uptime and support response times does the SLA commit to, and what do we get if you miss them?
5. Where is our data stored and processed, including backups and subprocessors, and can we change region later?
6. How long is raw data kept, and what does longer retention cost?
7. Can we export all raw data to our warehouse, and in what format if we leave?
8. Which features in the demo are add-ons, and which product does the quote cover? Adobe sells Customer Journey Analytics separately, and Contentsquare sells three product lines.
9. What does implementation take from you, from a partner and from our team?
10. What are the contract length, the price increases and the exit terms?