Compare web analytics pricing

This page compares what 18 of the web analytics tools we review cost today: whether there is a free plan, what each one charges by, and what a site pays as its traffic grows. Every price comes from the tool's review, checked on the vendor's own pricing page on 20 October 2026.

Prices are monthly, in the vendor's own currency, as shown on its pricing page on the day we checked. We never convert currencies, so a price in euros and a price in dollars are not directly comparable.

Two reviews need a note. Hotjar is now sold as Contentsquare, so its prices are Contentsquare's. Smartlook is being retired and takes no new customers, so it is the one review left out.

WireBoard is made by SwissOps, the company that runs this site. It comes first in the tables because it is ours, not because it ranks first, and its limits are named as plainly as everyone else's.

Every tool prices by something it counts, and the unit matters as much as the price.

• Pageviews a month: WireBoard, Plausible, Fathom, Pirsch, Simple Analytics and Overtracking. WireBoard, Plausible and Fathom also count custom events against the allowance, and Pirsch counts custom events plus 10% of session extension events.
• Pageviews a day: Clicky, across all the sites on your account, enforced per month at 30 times the daily figure. Its free 3,000 a day means about 90,000 a month.
• Hits: Matomo Cloud counts every pageview, event, download, outlink, site search and content interaction, and each request from an AI assistant.
• Events: Umami counts each pageview, custom event and saved event property; Mixpanel every action you send, across all your projects; Woopra everything, down to each change to a profile property; Sealmetrics only human events (pageviews, clicks, conversions).
• Sessions: Contentsquare (formerly Hotjar) and Heap.
• Companies: Leadfeeder counts the companies it identifies each month, each one once per location, and charges credits for contact data.
• Quote only: Adobe Analytics (by the server calls you commit to), Google Analytics 360 and most enterprise tiers.
• Nothing: the standard Google Analytics is free for any site.

So the same site costs different amounts on different tools. A shop that tracks clicks and purchases pays for those events wherever they count, and plans that limit sites or features cost more than their starting price suggests: Plausible's cheapest plan covers one site, and its funnels need the Business plan.

Free comes in two kinds: a hosted plan with limits, or a free edition you run on your own server. Trials are not listed.

Tool	Free plan	Limit	Data kept
WireBoard (made by us)	Hosted	50,000 pageviews a month on 2 sites, live widgets included	Last 30 days shown
Clicky	Hosted	3,000 pageviews a day on 1 site, no goals	30 days
Contentsquare (formerly Hotjar)	Hosted	200,000 sessions a month, up to 10,000 replays	1 month
Crazy Egg	Hosted	Web analytics, heatmaps for 1,000 sessions a day, no recordings	30 days of heatmaps
Google Analytics	Hosted	Every standard report, 30 key events	Explorations: 2 or 14 months
Heap	Hosted	10,000 sessions a month, 1 project	6 months
Leadfeeder	Hosted	The last 100 companies a month	7 days of visitors
Matomo	Self-hosted	Unlimited users and hits, premium features paid	On your server
Mixpanel	Hosted	1 million events a month, 10,000 replays	Events deleted after 2 years
Overtracking	Hosted	50,000 pageviews a month, unlimited sites, no heatmaps	12 months
Plausible	Self-hosted	Community Edition, without some features such as funnels	On your server
Simple Analytics	Hosted	5 sites, fair use, no goals or events, badge required	30 days
Umami	Hosted	100,000 events a month on 1 site, no API	6 months
Umami	Self-hosted	Every feature except email reports	On your server

Sealmetrics gives every account its first 1 million events free, once. Fathom, Pirsch, Woopra and Adobe Analytics have no free plan, and neither do the clouds of Plausible and Matomo. The free shortlist lists the tools that do.

The cheapest plan that covers about 10,000, 100,000 and 1,000,000 pageviews a month, from the price ladder in each review, for a site that counts pageviews and little else:

Tool	10,000	100,000	1,000,000	Sites on that plan
WireBoard (made by us)	Free	$9	$49	2 free, 50 paid
Clicky	Free	$9.99	$19.99	1, 10, then 30
Fathom	$15	$15	$60	50, more on larger plans
Overtracking	Free	€6.95	€19.95	Unlimited
Pirsch (Standard)	$6	$12	$54	50
Plausible (Starter)	$9	$19	$69	1
Simple Analytics	Free	€20	€60	5 free, 10 paid

What the table does not show:

• Clicky shows its limits per day but enforces them per month: 30 times the daily figure, with a warning there and a stop 20% above it. 100,000 a month passes the free plan's 90,000, and 1 million passes Pro's 900,000, so the table lists the next plan up.
• Fathom has no plan below 100,000 pageviews.
• Plausible's Starter covers one site. Growth (3 sites) costs $14, $29 and $104 at these levels; Business (10 sites, with funnels) $19, $39 and $139.
• Pirsch's funnels, A/B tests and revenue need Plus: $12, $27 and $159.
• Simple Analytics' free plan is meant for hobby sites, under a fair use policy rather than a pageview cap, so the table counts it only at 10,000. It keeps 30 days, has no goals or events and needs a badge.

Tools that count something else, if you track pageviews only:

Tool	Counts	10,000	100,000	1,000,000
Google Analytics	Nothing	Free	Free	Free
Matomo Cloud	Hits	$26	$42	$204
Mixpanel	Events	Free	Free	Free, at the cap
Umami	Events	Free	Free, at the cap	$20

Every event, download or saved property adds to those counts, and Mixpanel's next step is $140 a month at 1.5 million events. Contentsquare and Heap count sessions: Contentsquare is free up to 200,000 and Growth starts at $49 for 7,000, while Heap's paid prices are not public. Sealmetrics costs €499 a month on yearly billing once its free million is used, Woopra starts at $999 a month, and Adobe Analytics is quoted.

Events move the bill quickly. Take a shop with 100,000 pageviews that also sends 50,000 custom events a month. On WireBoard, Plausible, Fathom and Pirsch, which count those events, it needs the next level up: $19 on WireBoard (250,000), $29 on Plausible Starter (200,000), $25 on Fathom (200,000) and $18 on Pirsch (200,000). Umami's Pro covers it at $20, and Matomo, counting hits, moves to $85 (300,000).

Our sister site compare-analytics.com works this out for your own traffic.

Most tools take two months off for a year paid up front, but not all, and a few bill yearly only.

• Ten months for twelve: WireBoard, Plausible, Fathom, Pirsch, Simple Analytics and Matomo Cloud. Sealmetrics too: €499 a month on yearly billing against €599 billed monthly.
• A little under ten months: Overtracking's yearly prices are €67.50, €124.50, €192.50, €480.50 and €960.50.
• 33% off: Clicky costs $79.99, $119.99 and $159.99 a year for Pro, Pro Plus and Pro Platinum.
• About 29% off: Mixpanel's Growth at 1.5 million events drops from $140 to $100 a month.
• 20% off: Contentsquare, paid yearly by card or PayPal, so Growth starts at $39 a month.
• Yearly prices first: Leadfeeder's published prices are yearly. Billed monthly, Discover costs €113 instead of €79.
• Yearly only: Crazy Egg, so Starter at $29 a month means $348 up front.
• No yearly discount listed: Umami lists monthly billing only, and Woopra bills every 30 days.

Mixpanel also gives the first year free to startups founded less than 5 years ago with up to $8 million in funding.

Where the reviews record what happens at the limit, it is one of four things:

• Tracking stops until next month. WireBoard stops tracking until the next month, with no overage fees, and its dashboards and history stay open. Crazy Egg pauses until the 1st of the next month. Clicky stops tracking on all your sites 20% above its limit, until the month ends or you upgrade. On Contentsquare's Growth plan, heatmaps and funnels stop collecting until the monthly reset, and Leadfeeder stops showing new companies until the next billing period.
• Your data waits for an upgrade. Pirsch keeps collecting for five more days, but the dashboard stops at the day you reached the limit. Heap keeps collecting, but you must upgrade before you can view your data again. Plausible keeps counting, but after two months in a row over it asks you to upgrade, and locks the dashboard if you have not upgraded within a week.
• You pay for the extra. Matomo charges overage fees and suggests upgrading when that costs less. Umami bills extra events on Pro ($30 per million) and Business ($20 per million). Woopra charges overage above your event tier, and Adobe at the rate in your sales order. Simple Analytics adjusts the monthly fee to your recent traffic.
• You move up a plan. Sealmetrics charges no overage, but two months in a row over the allowance can move you up a plan.

A stop protects your budget but leaves a gap in your data. For other tools, check the terms before you run close to a limit.

Sites. WireBoard covers 2 sites free and 50 on every paid plan, rising to 100 at 12 million pageviews. Pirsch and Fathom cover 50 on their entry plans, and Overtracking and Crazy Egg unlimited. Plausible's Starter covers 1 site, Umami's free plan 1, Clicky's Pro 10 and Simple Analytics' paid plan 10. Matomo Cloud covers 30 sites and 30 users. Fathom sells packs of 50 more sites at $10 a month.

Seats. WireBoard's paid plans include team seats, 3 on the $9 plan and 15 on the $49 plan; the free plan has no team invitations. Simple Analytics includes 1 user and charges €20 a month for each extra, as much as the plan itself. Umami's Pro includes 10 team members and Woopra's Pro 50 seats. Pirsch and Crazy Egg have unlimited members, and Mixpanel unlimited seats even on its free plan.

History. Free plans keep little: WireBoard's dashboards show the last 30 days (WireBoard says older data is kept and unlocks when you upgrade), Clicky and Simple Analytics keep 30 days, Contentsquare 1 month, and Umami and Heap 6 months. On paid plans, WireBoard keeps 3 years, Pirsch keeps data with no time limit, Fathom your full history while you subscribe, Plausible 3 years on Starter, Simple Analytics 3 years and Umami 2 years on Pro. Overtracking keeps 12 months on every plan. Google Analytics keeps event-level data for explorations 2 or 14 months, and the default is 2.

Add-ons. Umami's cloud keeps heatmaps and replays for the $200 Business plan, Clicky's heatmaps need Pro Plus at $14.99, and Heap sells them as add-ons on quote-only plans. Overtracking includes heatmaps from €6.95, and Matomo Cloud includes 1,500 heatmap pageviews and 150 recordings on its entry plan. Contentsquare sells surveys separately, from $79 a month.

Tax and currency. Pirsch, Matomo and Sealmetrics quote prices without VAT or tax, while Overtracking's include VAT at 21%. Matomo's $26 is €22 in the euro zone, and Contentsquare bills customers in Europe in euros.

Self-hosting. Free software still needs a server and someone to run it. Matomo recommends 2 CPUs and 2 GB of memory up to 100,000 pageviews a month, and its premium plugins come in bundles from €275 a month for up to 4 users. Umami needs Node.js and PostgreSQL, or Docker. Pirsch runs on your own servers only with an Enterprise licence.

Strings attached. Simple Analytics locks a free site's dashboard if its badge is missing for 14 days.

One small site. WireBoard, made by SwissOps, which runs this site, is free for 50,000 pageviews a month on 2 sites, with live widgets, funnels and revenue on that plan. It sets cookies by default, with an optional cookieless mode. Its free dashboards show the last 30 days, and the $9 plan keeps 3 years. Google Analytics is free too, if you accept cookies and a consent banner. Without cookies, Umami's cloud is free for 100,000 events on one site, and Overtracking for 50,000 pageviews, with 12 months of history. For years of history, Pirsch costs $6 a month and keeps data with no time limit; Plausible costs $9 and keeps 3 years.

Many small sites. WireBoard (made by SwissOps) costs $9 a month for 100,000 pageviews on 50 sites, and one dashboard can add them all up live. Overtracking's free plan covers unlimited sites up to 50,000 pageviews in total. Pirsch costs $12 for 100,000 pageviews on 50 sites, cookieless and hosted in Germany, and Fathom $15, with data stored in the US. Clicky's Pro covers 10 sites for $9.99, with its limit counted across all of them. Plausible gets dear here: 3 sites need Growth, 10 need Business.

A growing shop. WireBoard (made by SwissOps) has funnels, goals and revenue on every plan, the free one included: $19 a month covers 250,000 pageviews and events together, and $49 covers 1 million. Pirsch adds funnels and revenue on Plus, at $27 for 100,000 pageviews. Matomo Cloud includes ecommerce, funnels, heatmaps and A/B tests from $26 for 50,000 hits. Google Analytics has free ecommerce reports. Sealmetrics, at €499 a month, suits stores with a real ad budget.

Product analytics with many events. Mixpanel is free up to 1 million events, with funnels, retention and session replay, then costs $140 a month at 1.5 million and $613 at 5 million on monthly billing. Umami's Pro covers 1 million events for $20, then $30 per extra million, though each saved property counts as an event. Woopra starts at $999 a month. See the product analytics shortlist.

A large organisation. Google Analytics 360 and Adobe Analytics are sold by contract, and Matomo, Mixpanel, Heap, Contentsquare and Woopra have quoted enterprise tiers. WireBoard publishes prices up to 12 million pageviews on 100 sites ($399 a month) and quotes above that. Plausible quotes above 10 million pageviews or 10 sites, Fathom above 25 million and Pirsch above 100 million. See the enterprise shortlist.

For privacy, features and switching, see the guide.