Simple Analytics

Simple Analytics puts visitors, pageviews and time on page on one screen, with a chart and columns below it for referrers, pages, devices, browsers and countries. You can filter by country, referrer, UTM parameter, device or browser. A small counter shows the pageviews of the last 60 seconds; click it to see each one with its page, device and country. Weekly or monthly email reports list your top referrers against the previous period.

The paid plan, called Simple, adds goals and events. A goal is a set of filters, such as visits to your pricing page from one campaign, and it can have several steps, which works as a simple funnel. Events track clicks, form submissions and downloads, and can carry metadata. A second script records outbound links, email links and file downloads without extra code. Simple also adds trend lines and annotations on the chart, a stats API, an alert when the script goes missing from your site, stronger robot blocking and no badge.

There are a few extras around the dashboard: charts you can embed on your own site, apps for iOS and macOS with widgets, a browser extension that blocks your own visits, screenshots of the sites that send you traffic, and one-click removal of referral spam. You can download raw pageviews and events from the dashboard as CSV, JSON and other formats.

Simple Analytics suits site owners who put privacy first and want one page to read: writers, open-source projects, small agencies and EU businesses whose lawyers want the shortest possible list of collected data. Its free plan suits hobby sites that can live with a badge and 30 days of history.

Its Enterprise offer now targets a different reader. Simple Analytics pitches it as a way to run alongside GA4 and measure the traffic GA4 misses when visitors reject consent, with a free 30-day proof of concept and help setting up proxies and custom domains.

Look elsewhere if you sell online, since there is no revenue tracking. The same goes if you manage more than 10 sites on a self-serve plan, need several users on a small budget, or want to watch where live traffic comes from.

You paste one script tag at the end of your pages, or follow a guide for WordPress, Webflow, Squarespace, Ghost and other platforms. Single-page apps built with React, Vue or Angular are tracked without extra work. Simple Analytics says you see your traffic within seconds, and there is nothing to configure.

Every account starts with a 14-day trial of all features, without a card. After that you pick the paid plan or drop to the free one. Goals take a few clicks in the dashboard, and events need a line of JavaScript or the automated events script.

If you are leaving Google Analytics, Simple Analytics imports your GA4 pageviews up to the day its own data begins. Other GA4 events stay behind. With the import, the first useful report is a chart that runs back before the switch.

Day to day, you open one page. Each column lists its top rows and pages through the rest, and the filters narrow the whole screen. Trend lines and growth indicators on the paid plan show how your traffic is moving, and annotations mark a launch or a change on the chart.

Goals answer the questions a funnel would: how many visitors from a campaign reached the pricing page, then the sign-up page. Events carry metadata, so a download event can record which file. The live view lists the pageviews of the last 60 seconds with page, device and country, but not where the visitor came from.

For data outside the dashboard, the paid plan has a stats API and downloads of raw data. Several features listed on the features page are Enterprise only: the export API that automates downloads, custom views with filtered dashboards and shared access, the AI chat, and the custom subdomain that gets your script past ad blockers.

Simple Analytics sets no cookies and uses no local storage or fingerprinting. It says it drops the IP address from every request without hashing it, which goes further than most cookieless tools. With no identifier at all, a visitor is a unique pageview: a page reached from another site, or with no referrer, counts as a new visitor, and a click within your own site does not. Someone who returns the next day counts again, so the figure reads more like visits and will not match what Google Analytics reported.

Simple Analytics says data is stored in the Netherlands on servers owned by Worldstream and Leaseweb, and does not leave the EU. Its subprocessor list also names Hetzner in Germany for infrastructure hosting and Bunny in Slovenia for its CDN. The one exception is the opt-in AI chat on Enterprise, which sends your aggregated analytics data to OpenAI.

The tracking scripts are open source under the MIT licence, so you can check what they send. The rest of the service is closed. The free plan keeps 30 days of data and deletes anything older; the paid plan keeps 3 years.

The free plan covers 5 websites and 1 user, with unlimited pageviews under a fair use policy, 30 days of history and a required badge. The paid plan, Simple, costs €20 a month for 100,000 pageviews, €30 for 250,000, €40 for 500,000 and €60 for 1 million. The slider on the pricing page ends at 2.5 million pageviews, for €120. It covers up to 10 websites and 1 user, and each extra user costs €20 a month. Yearly billing gives two months free. The page showed euros when we checked, and you can pay in euros, US dollars or pounds.

• A small blog can stay free if it shows the badge. If the badge goes missing for 14 days, Simple Analytics locks that site's dashboard until it is back.
• A growing shop with 400,000 pageviews pays €40 a month, or €400 a year, for goals and events, but it cannot record revenue.
• An agency with 10 client sites, 800,000 pageviews in total and three staff pays €60 for the traffic plus €40 for two extra users: €100 a month. An eleventh site means Enterprise, priced on request.

At the limit, the monthly fee follows your usage. Simple Analytics looks back one month, then at the average of the previous three, so a busy month costs a little more and a quiet one a little less. On yearly billing you estimate your traffic upfront; if you go over, it emails you and gives you a week to raise the limit before it raises it for you. Our pricing comparison shows other tools at the same traffic.

• WireBoard (made by us) fits if you sell online, watch live traffic or run many sites. It tracks revenue through goals, its live widgets show sources as well as pages, and $9 a month covers 100,000 pageviews on 50 sites, after a free plan for 2. It sets cookies by default, with an optional cookieless mode.
• Plausible is open source and hosted in the EU, from $9 a month for one site, with funnels and revenue attribution on Business.
• Pirsch starts at $6 a month for up to 50 sites, with data in Germany and unlimited team members on every plan.
• Umami is open source, with a free cloud plan for 100,000 events on one site that already includes funnels and revenue reports.

More options with a free tier are on our free shortlist.

The free plan is narrow: 30 days of history, no goals or events, and a badge you must show on your site.

Several features from the features page are Enterprise only, priced on request: the AI chat, custom views, the export API and the custom subdomain that gets your script past ad blockers. More than 10 sites also means Enterprise, since the Team plan for 20 sites was withdrawn in 2026. Each extra user on Simple costs €20 a month, as much as the entry price of the plan itself.

There is no revenue tracking, and the live view only covers the last 60 seconds of pageviews, with no sources. The visitor count, built without any identifier, reads more like visits than people. And the code behind the dashboard is closed, with no self-hosted edition.