Free Google Analytics alternatives

1

WireBoardMade by us

Best for nearly every feature free, on 2 sites

4.4

Nearly every feature on a free plan: 50,000 pageviews a month on 2 websites, no card, with custom events, goals, funnels, revenue, user journeys, email reports and the live widgets that stream visitors, pages and sources as they happen. You build your own dashboards from more than 60 widgets, and one dashboard can add up both sites in a single live view. Data is processed on servers in Germany and Finland. The free dashboards show the last 30 days, and WireBoard says older data is kept and unlocks when you upgrade. At the limit, tracking pauses until the next month, so there is never a surprise bill, and $9 a month moves you to 100,000 pageviews on 50 sites with 3 years of history. Made by SwissOps, which runs this site. It sets cookies by default, with an optional cookieless mode.

2

Umami

Best for funnels and retention on a free plan

4.4

Umami's free Hobby plan covers 100,000 events a month on one website and keeps 6 months of data. For a free cloud plan it goes deep: custom events with properties, goals, funnels, journeys, retention, saved segments, cohorts, revenue reports and boards. It leaves out the API and email reports, and replays and heatmaps need the $200 Business plan. Every pageview, custom event and saved event property counts as one event, so a detailed setup uses the quota faster than traffic alone. Umami sets no cookies, and you pick US or EU hosting at sign-up. If you outgrow the plan, the MIT-licensed code is free to host yourself. The catch: one site only, and 6 months of history.

3

Mixpanel

Best for product analytics free to 1 million events

4.0

Mixpanel's free plan covers 1 million events a month across all your projects, with unlimited seats, funnels, retention, flows, heatmaps and 10,000 session replays a month. Its limits sit in the details: 5 saved reports per seat, cohorts you cannot save, and no query API. Events are deleted after 2 years by default, and EU data residency is available on every plan. It is product analytics, so every report is built from events tied to users, and someone has to plan which events to send; page views count as events too. The catch: a first-party cookie with a user ID, kept 365 days by default, and a steep next step, $140 a month at 1.5 million events on monthly billing.

4

Plausible

Best for simple cookieless analytics on your own server

4.0

Plausible is on this list for its self-hosted Community Edition, free under the AGPL v3 licence. There is no free cloud plan: the cloud starts at $9 a month for 10,000 pageviews on one site, after a 30-day trial that needs no card and never turns into a paid plan on its own. Plausible's appeal is a one-page dashboard (visitors, sources, pages and campaigns, filtered with a click) with no cookies or persistent identifiers. The Community Edition has fewer features than the cloud, and funnels are among those it leaves out. The catch: you run the server, its updates and its backups, which costs time even when the licence costs nothing.

5

Clicky

Best for a free visitor log for one small site

3.9

Clicky's free plan tracks one site up to 3,000 pageviews a day, about 90,000 a month, and keeps 30 days of history. You get the reports and a log of every visit with the pages it viewed, but not goals, campaigns, data export or Spy, the live visitor stream Clicky is known for. New accounts start with 21 days of every premium feature on up to 3 sites, then drop back to free unless you upgrade. With its default visitor privacy setting, Clicky says it sets no tracking cookies and logs only anonymised IP addresses. The catch: data is stored in the US, the interface is dense, and most serious use starts at $9.99 a month.

6

Matomo

Best for unlimited free tracking on your own server

3.9

Matomo's free option is the self-hosted On-Premise edition, under GPL v3, with unlimited users and hits. It needs a PHP server with MySQL or MariaDB, and Matomo recommends 2 CPUs and 2 GB of memory up to 100,000 pageviews a month. You get its core reports: events, goals, ecommerce, segments on every report and a log of every visit. Funnels, heatmaps and custom reports are paid plugins there, or bundles from €275 a month for up to 4 users. The cloud has no free plan, only a 21-day trial, then $26 a month for 50,000 hits. The catch: first-party cookies stay on until you switch them off, and the reports take real learning.

7

Crazy Egg

Best for free click heatmaps next to basic analytics

3.8

Crazy Egg's free plan pairs simple web analytics (visitors, sources, campaigns, devices and locations, with 15 segments and CSV export) with conversion tracking, popup surveys, the Live Activity feed and Instant Heatmaps. Instant Heatmaps track up to 1,000 sessions a day and keep 30 days of click and scroll data. Every plan, the free one included, covers unlimited websites and team members, and the free plan needs no card. Session recordings and Heatmap Reports need a paid plan, from $29 a month billed a year at a time ($348 up front), and A/B tests start on Plus at $99. The catch: first-party cookies, one kept for a year, and data processed in the United States.

8

Overtracking

Best for many small sites on one free plan

3.8

Overtracking's free plan covers 50,000 pageviews a month on unlimited websites, with goals and the live view, and needs no card. Goals can be set by URL, with a visual builder that tracks clicks without code, or with JavaScript, and each can carry a money value. Heatmaps, Core Web Vitals and error tracking start at €6.95 a month. Data is stored on OVH servers in France, and the tracking script on Overtracking's own site set no cookies when checked in October 2026. The catch: its help centre says analytics data is deleted after 12 months, there is no API yet, and its privacy policy still says it uses its own cookies by default.

9

Simple Analytics

Best for hobby sites that can show a badge

3.7

Simple Analytics' free plan covers 5 websites and one user, with unlimited pageviews under a fair use policy and the last 30 days of data. It sets no cookies, uses no local storage or fingerprinting, and says it drops the IP address without hashing it; its servers are in the Netherlands. The strings attached are real: there are no goals or events, and your site must show a Simple Analytics badge. If the badge is missing for 14 days, the dashboard, API and exports for that site are locked until you put it back. Goals, events and 3 years of history start at €20 a month.

10

Google Analytics

Best for funnels, ecommerce and BigQuery at no cost

3.6

Google Analytics 4 is free for any site, with no paid tier to unlock reports: events, 30 key events, funnels, cohorts, ecommerce reports, audiences, the Google Ads link and a daily BigQuery export of up to 1 million events. The limits are elsewhere. Event-level data for Explorations and funnel reports is kept 2 or 14 months, and 2 is the default. Explorations are sampled above 10 million events, and Google says processing takes 24 to 48 hours. The catch: two cookies kept 2 years, which EU regulators such as France's CNIL say generally need prior consent, and data Google can use for its own products if your sharing settings allow it.

11

Heap

Best for autocaptured product analytics for small apps

3.3

Heap's free plan covers 10,000 sessions a month on one project, with autocapture, core charts (funnels, journeys and retention) and 6 months of history. Autocapture is the point: one snippet records page views, clicks and form submissions, so an event you define today also covers the past. A web session ends after 30 minutes without a page view. The catch comes when you grow. If you pass the limit, Heap keeps collecting, but you must upgrade before you can view your data again, and no paid plan has a public price. Heap also sets a 13-month cookie and captures the text of clicked elements by default.

12

Hotjar

Best for free heatmaps and replays beside your analytics

3.2

You can no longer sign up for Hotjar itself: new accounts go to Contentsquare, whose free plan carries on Hotjar's heatmaps and recordings. It covers 200,000 sessions a month in one project. Heatmaps and funnels use every session, and replays are captured for 5% of sessions, up to 10,000 a month. JavaScript error tracking, Core Web Vitals and basic surveys are included, and data is stored in Ireland. The catch: data is kept for one month, there is no live view, and it shows how people use your pages rather than your traffic and campaigns, so most sites run it next to an analytics tool. It also sets cookies, one kept 13 months.

13

Leadfeeder

Best for seeing which companies visit a B2B site

3.1

Leadfeeder's Lite plan is free with no end date, but it answers a different question from Google Analytics: which companies visited your site. Lite shows the last 100 companies a month with 7 days of visitor history, without full company details, plus Web Insights reports with 3 months of history for up to 50,000 unique visitors a month. Data is hosted on AWS in Ireland. The catch: it is a sales tool, with no funnels or user-level analysis, companies appear 5 to 10 minutes after a visit, and by default it sets a one-year cookie and stores full IP addresses. Paid plans start at €79 a month billed yearly.