Matomo features as an open-source analytics platform that puts particular emphasis on user privacy and data ownership. This includes heatmaps, session recordings, and A/B testing. You can host your own Matomo; in any case, this takes some technical skills and access to a server, which might add a few extra costs. You can also choose their hosted version, which is reasonably priced.
- Pros: Complete control over data and compliance with privacy. Suitable for businesses oriented towards privacy.
- Cons: Self-hosted versions require hosting and technical expertise.
Review
Summary
Matomo is open-source, putting much emphasis on user privacy and data ownership. It would be perfect for those companies that take a great deal of interest in data control and compliance with privacy laws, although with self-hosted versions it requires some kind of technical knowledge.
Best For: Privacy-aware businesses.
Drawback: It requires technical expertise to host it.
