Clicky

Clicky is a hosted analytics service from Roxr Software, a company in Oregon founded in 2006. It counts visitors, pageviews, time on site, bounce rate, sources, searches, countries and devices, and keeps a log of every visit with the pages it viewed. Its menu goes deeper than most simple tools: entrance and exit pages, downloads, outbound links, video plays, cities, the organisations behind visits, and traffic sources split into categories that now include AI chatbots.

Paid plans add Spy (a live stream of visitors), goals and revenue, UTM campaigns, split test reports, segments, custom data such as usernames, alerts, email reports and exports. Pro Plus adds click heatmaps, which you can filter by goal or split test, and uptime checks from several locations. A path view shows the pages people read before and after any page, and URL goals can have a funnel, but there is no funnel chart and no cohorts.

Clicky suits owners who like to see individual visitors: who arrived, from where, what they read and whether they converted. Small businesses, bloggers and publishers who watch launches or campaigns as they happen get a lot for $9.99 a month. People with many small sites benefit from Pro covering 10 sites and Pro Platinum 30, and agencies can buy a white-label version.

It also suits sites that want to avoid a cookie banner for analytics: its default privacy setting sets no tracking cookies.

Look elsewhere if your visitors' data has to stay in the EU, if you want a modern dashboard that a whole team can read at a glance, or if you need cohorts, retention or a funnel chart. Clicky's own blog says as much about its looks: "The UI is dated. We know."

You paste a tracking script into your pages, just before the closing body tag, or use one of Clicky's integrations. The list has more than 40, including WordPress, Shopify, Cloudflare Zaraz, Google Tag Manager, Wix, Webflow, Squarespace, Drupal, Joomla, PrestaShop and server-side libraries for PHP and .NET. Clicky says setup takes "a few minutes". In Google Tag Manager you add a Custom HTML tag and tick the "tag manager code" option before copying the code.

Every new account starts with 21 days of the premium features, on up to 3 sites and 1 million pageviews a day, then drops to the free plan unless you upgrade. There is no import from Google Analytics, so your reports start on the day you install the script.

Spy shows raw data as it arrives, while the other reports update in batches about once a minute. For a brand-new site, Clicky warns that Spy can take a few hours to show anything.

Clicky can also send its tracking through your own domain with a reverse proxy, with code generators for Nginx, Caddy, Apache and PHP. Clicky says its own numbers rose by almost 20% when it switched. Bots, referrer spam and data-centre traffic are filtered out by default.

Reading the data takes longer than installing it. The dashboard has twelve tabs, most with several reports, and the settings for privacy, filters, goals and alerts sit on separate preference pages.

Spy is the feature Clicky is known for. It streams visitors and their actions, fetching new data every couple of seconds, with each visitor's page, source, location and any goal they complete, plus dots on a world map. It needs a paid plan. A big screen mode shows a fixed dashboard for a wall display, refreshing once a minute.

Segmentation works by clicking: pick an item in any report and Clicky filters visitors by it. Past the most recent 10,000 pageviews, segments are sampled at 25% by default, and a higher rate needs Pro Plus. Trend views compare a day with the day before, a week ago, four weeks ago or last year.

Goals can be URL goals (up to 30 per site, with funnels) or JavaScript goals, which are unlimited and the only ones that carry revenue. Reports show conversions, revenue, visits to goal and time to goal. Downloads and outbound links are tracked automatically, and other events need code.

Heatmaps record clicks on desktop browsers, from a random half of your visitors by default. You open them from the on-site widget, the content report or a single visit.

Most reports export to CSV, XML, JSON, serialised PHP or PDF, up to 1,000 rows at a time. Email reports go out daily, weekly or monthly, as PDF, HTML or plain text, to up to 10 addresses. Alerts fire on goals, campaigns, searches or referrers, by desktop notification, sound, email or Twitter. The API answers in XML, JSON, PHP or CSV, and the free plan has it too, with a 31-day date range where Pro gets 366 days.

Each site gets a customisable dashboard, with several dashboards on paid plans, and there is a dark mode. You can add sub-users (as many as the sites your plan allows) with read-only or admin rights, or share stats through a private link.

Clicky's visitor privacy setting is on by default, for all visitors. With it on, Clicky says it sets no tracking cookies and logs no personal data. For IPv4 addresses it keeps the first three parts and drops the last, so 209.17.88.170 becomes 209.17.88.0. Visitors using a VPN such as iCloud Private Relay always have the VPN's full IP address logged.

You can limit privacy to visitors from the EEA and Brazil, or turn it off. Clicky then logs full IP addresses and sets cookies, among them _jsuid, a random visitor ID kept for a year. A consent flag in the tracking code does the same for visitors who accept your cookie banner, and a personal data tool exports or deletes one visitor's data.

Data is stored and processed in the United States. Roxr's privacy policy says transfers from the EU, the UK and Switzerland rely on the Data Privacy Framework, though its data processing agreement still says UK and Swiss transfers need standard contractual clauses. The code is closed and cannot be self-hosted.

On paid plans, daily data is guaranteed for 4 years, and single visits and heatmaps for 6 months. The free plan keeps 30 days.

Limits are shown per day and counted across all your sites, but enforced per month: Clicky multiplies the daily figure by 30 and adds a 20% buffer.

A small blog with 1,500 pageviews a day fits the free plan, but keeps only 30 days of history and gets no goals or Spy. Pro, at $9.99 a month or $79.99 a year, adds them and covers 10 sites.

A growing shop with 20,000 pageviews a day that wants heatmaps needs Pro Plus, at $14.99 a month or $119.99 a year. Past 30,000 a day, Pro Platinum costs $19.99 a month or $159.99 a year for 100,000 a day on 30 sites.

An agency with 25 client sites and 80,000 pageviews a day between them fits on Pro Platinum. To show Clicky under its own brand, the white-label service starts at $49 a month for 20 sites and 100,000 daily pageviews, with every feature except uptime monitoring, plus a $99 setup fee that is waived if you pay 6 months up front.

At the soft limit (900,000 pageviews a month on Pro), Clicky emails you and shows a warning. At the hard limit, tracking stops on all your sites until the month ends or you upgrade. Yearly billing saves 33%. Our pricing comparison shows other tools at the same traffic.

WireBoard (made by us) matches Clicky on live traffic and keeps it on the free plan: its widgets stream visitors, pages, sources and events within seconds on every plan, including the free one (50,000 pageviews a month on 2 sites), with data hosted in the EU. Paid plans start at $9 a month for 100,000 pageviews on 50 sites. It sets cookies by default, with an optional cookieless mode.

Matomo also logs every visit, with a live view refreshing every 5 seconds, heatmaps, funnels and EU hosting, and it is open source. Its cloud starts at $26 a month.

Overtracking is cookieless and keeps data in France, with a free plan for 50,000 pageviews a month on unlimited sites and click heatmaps from €6.95 a month. It is a much thinner product, with no API.

Crazy Egg pairs heatmaps with a live visitor feed and a free plan, and adds session recordings from $29 a month, billed yearly. It processes data in the US too.

Our shortlists of real-time tools and heatmap tools have more.

The interface is dense and dated: twelve tabs of small text links, long tables of numbers and few charts. A dark mode and custom dashboards help, but a newcomer will not find their way at a glance.

The daily limits make Clicky hard to compare with tools that price per month, and the free plan keeps only 30 days of history with no goals or campaigns, so most serious use starts at $9.99 a month. On paid plans, single visits and heatmaps are only guaranteed for 6 months, and daily data for 4 years. Segments are sampled once a site gets busy.

There are no cohorts and no funnel chart, the code is closed, and the data sits in the US, which some EU businesses will rule out on its own.