Google Analytics is a powerful and widely-used analytics tool, providing extensive tracking and reporting features. It’s free and feature-rich, but its complexity can be challenging for beginners, and its reliance on user data has raised privacy concerns.
The UI/UX is quite challenging to get a grip on. The community isn’t embracing GA4 the way they did Universal Analytics (GA3). Maybe that’s why you’re here reading this. Nevertheless, it’s still a go-to tool if you need free analytics or are just starting your journey as a webmaster.
Finally, GA4 offers some nice real-time features, but they are quite limited and basic.
- Pros: It’s free, packed with features, offering huge tracking and reporting functionalities, making it one of the first choices for webmasters and businesses alike.
- Cons: Steep learning curve, limited real-time features, and a lukewarm reception of GA4 within the community to date. This points to usability challenges with the product, and evolving privacy concerns.
Review
Summary
Google Analytics is a powerful and widely-used analytics tool, providing extensive tracking and reporting features. It’s free and feature-rich, but its complexity can be challenging for beginners, and its reliance on user data has raised privacy concerns.
Best For: General web analytics with robust features at no cost.
Drawback: Complex setup and privacy issues.
