Mixpanel leads the pack in event-based analytics, showing in great detail what users are doing in an application. This is particularly good within product teams that need to track the interactions users have and help retention.
- Pros: Mixpanel provides high-end analytics, tracking real-time data with customizable reports, even deep into the details of user behavior.
- Cons: Complex to an extent that it can be a real stumbling block for new users, not to mention the cost possibly being too high for small businesses.
Review
Real-Time Analytics
Usability
Features and Functionality
Design
Privacy and Security
Pricing
Reporting and Insights
Summary
Mixpanel is focused on product analytics, and thus it provides the ability to track events by users and the level of their engagement. That is great for product teams, but it may be too liable not to fit for general web analytics.
Best For: Product development and user engagement tracking.
Drawback: Narrow focus.
